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Instagram has evolved a lot from only sharing static pictures and videos for likes. Now, this platform has transformed itself into a diverse community of people, brands, and influencers – offering numerous possibilities to grow and make money.
According to Statista, more than 25% of audience growth has been reported in early 2024. This brings opportunities for brands and influencers to grow rapidly and expand their reach. Simply put, the more people you have in your following, the more brands reach out and fight tooth and nail to boost their sales through your audience.
However, keeping up with the audience is never an easy task. Satisfying your audience requires more planning for quality content delivery, user engagement, and entertainment.
To help you attract a new following, here are 6 practical tips and tricks that you can follow in this blog:
1. Identify Your Agenda on Instagram
Whether you are a brand or social influencer, you will need to have goals to utilize a marketing channel for your benefit. And Instagram is no different than others. As you are going to invest your money, time, and strategy on Instagram, ask yourself, “What is your main goal?”
People on Instagram commonly want to be famous to attract collaboration or boost the sales of their business. For this purpose, you can analyze your profile and find out why you are on this platform.
By identifying your agenda on Instagram, you will be more intentional with your content creation strategy and find ways to attract the targeted audience to your profile. If you have a goal to increase your following into “Millions,” you can work on forming your content strategy accordingly.
However, it can take a lot of time to grow your audience in millions to achieve your business or personal goals. If you cannot wait longer and want a big following instantly, you can look out for agencies to buy Instagram followers. You can work on this trick until you find the organic way to get the most following on your profile.
While you are buying followers, it is recommended to start with a small number of purchases. For example, you can buy 2500 Instagram followers for your business or personal account from a reputed agency to see how it transforms your profile.
Once you get an increase in following, figure out ways to keep them engaged on your profile to boost your presence on Instagram.
2. Optimize Your Profile
If you are on Instagram as a brand, analyze your profile first. Identify what impression it gives to your audience. Check your business introduction, action buttons to win potential customers and one static link on your website.
If you have a public account to influence people, it should be as attractive as a business account. Work on your tone, quality of content, and grid. When people visit your profile, the first thing they’ll see is your recent post.
Ensure you are creative with your post and don’t share similar content. This will attract a new audience and make you grow your following number rapidly.
3. Leverage the Most from Hashtags
Hashtags are undeniably valuable tools on Instagram, helping your content to float around. Utilizing the power of hashtags on your profile will help Instagram users find your profile or content to follow.
If you are a brand, you can create your own hashtag to encourage more sharing and promotion. This way, you can expand the reach of your content for visibility. Beyond using your own hashtags, you can also try to promote general and community hashtags in your posts.
While adding hashtags, be specific with the amount. Don’t add more than 6 hashtags to your posts to impact the quality and visuals.
4. Find Your Aesthetics
When you attract more eyes to your profile, you get more likes and instant following requests. Now, you might question what makes your profile attractive on Instagram.
The answer is the aesthetics of your profile. The visuals are everything on Instagram. What is seen as perfect will be sold, liked, shared, and saved. But here, you have to be careful. When working on your profile visuals, you can look for inspiration from the most followed accounts but don’t copy their aesthetics.
If something is working for them, there is no guarantee that it will work for you either. You can explore your color palette to create a distinct style. This way, you can represent your profile as irresistibly attractive for your users and make room to grasp more eyes and followers.
5. Post Quality Content
Although Instagram has become a hub for businesses to market themselves – this doesn’t represent the sole purpose of this platform.
It was always about sharing experiences with the audience so they could relate and get inspired. Post-quality images with quality content can help you to boost engagement. You can be creative with your content while adding a personal touch to it.
The Instagram algorithm will keep highlighting your content to your audience feed. In addition to this, Instagram also strives to share content with people who have similar interests. It looks for content that is relevant and recent to a person’s interest and brings it up front to influence.
6. Engage More with Your Community
Being on Instagram is not all about posting about sales and “follow me” pitches. This platform has more to offer. You can be famous and liked by a massive audience if you know how to engage with them. Otherwise, your profile will be under boundaries.
Engagement on Instagram is one of the vital factors that can help you retain your current following and grasp the attention of new leads. To keep your Instagram family engaged, you can post content consistently. Interact more with your audience through comments to let them know you value their presence.
Other than this, you can ask for their opinion on Instagram stories and run a giveaway contest.
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Wrap Up
It is always easy to get your friends and family to like, comment, and share your content on Instagram. But when it comes to increasing your following, attracting more people can be a tough task.
But by sticking to the above tips, you can make your profile stand out in competitions and help you to develop posts that maximize the engagement. This way, you can promote your account for new followers and customers.