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A lot of small businesses don’t realize this, but digital marketing is the best way for small businesses to use digital channels to share and promote their products and services. In fact, about 75% of Gen Z consumers say they rely on social media to make purchasing decisions. Compared to traditional marketing, this approach helps your business by connecting you with your customers directly online. This makes marketing much easier, as nowadays, most people spend their time online anyway–either to search for information or entertainment.
Especially with 94% of small businesses planning to increase their marketing cost in 2024, digital marketing is now a must for small businesses who want to stand out in a crowded marketplace. It allows you to make an online presence, which leads you to have a much wider range of potential consumers.
In this guide, we will help you understand what digital marketing is and how you can use it to promote your brand.
What is Digital Marketing?
Digital marketing is the modern way of promoting and sharing your brand, as it allows you to create a connection with your potential customers just by using the internet. It’s a powerful approach that goes far beyond just emails and social media.
Many people mistakenly believe that digital marketing is limited to these platforms, but in reality, it hosts a wide range of strategies, like web advertisements, multimedia messages, and even SMS marketing. Each of these channels offers unique opportunities to interact with your audience and expand your reach. The best part is that it lets you step into precise marketing. With tools like Google Ads or Facebook Ads, you can tailor your campaigns to specific demographics, interests, and behaviors.
Benefits of Digital Marketing
- You will be able to bring more awareness to your brand. Think of it like putting your stamp on the web.
- Digital Marketing will allow you to make more leads and attract potential customers.
- It allows you to make a much deeper connection with your customer base and build loyalty.
- Your product will be able to guide potential customers with just a click through the marketing funnel.
Best Way To Use Digital Marketing
Building A Strong Website
First impressions matter, and your website will be your storefront. You don’t have to make it look really fancy, like a Christmas tree, but you do have to make sure that it is functional and user-friendly on all devices.
Additionally, make sure that your website is clear cut, meaning it has to show and communicate who you are, and what you are offering. Digital marketing is all about connection, so make it easier for your customers by allowing them to contact you either by comments on your product or on your blogs. As an additional tip make sure to include call to actions in your posts, which will guide your customers to take the next step.
Use Email Marketing
One of the best tools to use in digital marketing is email marketing. It is one of the most effective ways to contact your customers directly. As soon as you start building your business make sure to create an email list from day one.
Getting your customers can sometimes be difficult, but you can offer something valuable in exchange for their email addresses. It can be anything from a discount, an exclusive product and even a guide depending on your business.
Email marketing has such a big standard that there are people who will specifically pay writers to write their emails and some of them go even beyond that by getting a really cool email signature.
Content Marketing
You can get a much wider range of customers by using content marketing. It is all about making and sharing important content that is able to pull your customer’s attention and make them engage with your products. You can use a variety of content marketing forms, like blog posts, videos, infographics and even podcasts.
The main goal is to share important information which will help your customers by solving their problems. Furthermore, you will also be able to answer any of the concerts your customers might have with your product.
Content marketing also helps in your SEO, it will help in bringing more traffic organically to your website. Just make sure that you regularly update your blogs with fresh content, this will help greatly in bringing your customers back for more updates.
Search Engines Optimization
SEO can make a night and day difference for your website and your product’s ranking. SEO might look technical at first but in reality its basics are simple enough for small businesses to handle.
Before you do anything, start by searching the keywords that you think your customers will most likely use when they search for your product. Use those words in your website and its content as well as descriptions.
Final Thoughts!
Digital marketing is the most useful tool in increasing your marketing. You will be able to attract more customers just by using simple techniques. The first thing you will need to do is optimize your website and make sure to implement SEO to make it appealing and search friendly. Furthermore, make sure to share your products by email marketing, and to make your customers subscribe to offer them discounts and guides.